Overview

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May 2026
Timezone: Australia/Adelaide
Total Sales
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Net Profit
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Net Margin
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Summary
Orders
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AOV
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Gross Sales
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Discounts
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Refunds
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Gross Profit
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New Customer Revenue
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Returning Customer Revenue
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Repeat Purchase Rate
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New Customer Rate
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Combined ROAS
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MER
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NCPA
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Attribution
Source Spend CV Impressions CPM Clicks CTR Purchases NC Purchases CPA NC CPA ROAS NC ROAS Repeat Purch.
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Web Analytics
Conversion Rate
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Users
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Sessions
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Pages per Session
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Session Duration
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Bounce Rate
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New Users
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New Users %
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Sessions w/ Add to Cart
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Add to Cart %
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Cost per Add to Cart
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Cost per Session
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Meta Ads
Meta Ad Spend
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Meta Conversion Value
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Meta ROAS
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Meta CPM
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Meta CPC
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Meta CTR
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Meta Purchases
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Meta Revenue per Link Click
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Meta CPA
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Meta CPOC
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Google Ads
Ad Spend
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Conversion Value
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ROAS
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CPM
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CPC
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CTR
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Purchases
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Revenue per Link Click
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CPA
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CPOC
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Email Marketing
Total Email Revenue
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Revenue from Flows
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Revenue from Campaigns
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Flow Revenue %
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Campaign Revenue %
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Returning Customer Rate
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Open Rate (avg)
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Click Rate (avg)
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Revenue per Recipient
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Expenses
COGS
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Custom Expenses
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Payment Gateways
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Handling Fees
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Shipping
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Custom Metrics
No custom metrics yet. Build a formula combining any existing metrics.
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Total Revenue

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Total COGS

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Total Ad Spend

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Net Profit

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Daily P&L
Date? Revenue? COGS? Ad Spend? Net Profit? Orders? AOV?
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Meta Ads
Meta Ad Spend
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Meta ROAS
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Meta Conversion Value
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Meta CPA
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Meta Purchases
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Meta CTR
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Meta CPC
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Meta Profit
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Google Ads
Google Spend
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Google ROAS
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Google Revenue
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Google CPA
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Google Conversions
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Google CTR
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Google CPC
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Google Profit
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Top Performing Ads
This is a view of your top 8 highest profit ads from the selected time window.
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Product Price Units Sold COGS Profit Per Sale Margin %? Profit? Trend ?
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How Trend Is Calculated

Each product's trend compares units sold in the selected window to the prior equivalent window of the same length. The pill changes based on the percentage shift.

SurgingMore than +50% increase vs prior window.
Growing+10% to +50% increase vs prior window.
SteadyBetween -10% and +10%, or zero sales.
DecliningMore than -10% drop vs prior window.

Example: if you pick Last 7 Days, we compare to the 7 days before that. Switching to Last 30 Days compares to the 30 days before.

Metric explanation

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Recurring costs are prorated daily and deducted from net profit.
Monthly Total
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Daily Rate
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Active Costs
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Add Cost

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By clicking ok it will remove the expense completely, and remove all related data. If you want to just end the subscription and preserve historical data, simply select an end date instead.

True profit per market. Filters orders by shipping country, allocates ad spend by order share, prorates apps and custom expenses across active markets.

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Connected Platforms

Shopify
Your store
Connected
Meta Ads
Facebook & Instagram advertising
Google Ads
Google advertising
Email marketing: connect either Klaviyo or Omnisend (whichever you use). The same email metrics show either way; only the provider icon changes.
Klaviyo
Email marketing revenue
OmniSend
Email marketing revenue (alternative)
TikTok Ads
TikTok advertising
Coming soon

Targets

Target ROAS
Your minimum acceptable return on ad spend
x
Target Profit Margin
Your minimum acceptable profit margin
%
Target Avg Order Value
Your target average order value