Built by dropshippers.
We ran our own brands for years, well over 150,000 orders, and thought there has to be a better way. So in February 2026 we built it: a growth partner that runs the whole chain, not one piece of it.
There had to be a better way.
For years we built and scaled our own e-commerce brands. Every one of them hit the same two options. Buy inventory upfront and run the supply chain yourself, with cash tied up in stock. Or keep dropshipping, locked in to a supplier you are afraid to leave, on thin margins.
Neither was good enough for our brands or our clients. So we built our own fulfilment and sourcing company.
Manage the supply chain yourself, with cash tied up in stock months before it sells.
Thin margins, generic products, and a supplier you are afraid to leave.
The cash flow and order-by-order basis of dropshipping, with custom packaging, better products and a stronger supply chain. Without paying for the stock, because we put up the capital.
From one week in Yiwu.
To every order since. Josh was already sourcing and talking to manufacturers, ready to launch our first client. We needed the systems, infrastructure and software to make it happen, so in February 2026 Austin flew to Yiwu and we built the foundation together. This is the journey since.



- Years beforeFounders first
We ran our own brands for years, well over 150,000 orders, and dealt with agents and suppliers the hard way.
- The decisionBuild it ourselves
Austin, Josh and Will decided that, instead of referring brands to an agent, we would build the fulfilment company we always wanted.
- On the groundJosh in China
Josh was sourcing products and talking to manufacturers and suppliers, ready to launch our first client.
- February 2026The foundation in Yiwu
We needed the systems, infrastructure and software to make it work, so Austin flew to Yiwu and we built the foundation together.
- February 2026First orders out
Our first client went live and its first orders were packed and sent.
- March 2026The FF app
Clients got their own login to see every order, product, delivery issue and invoice, live.
- Through 2026The team grows
From three founders to a team of 10 across sourcing, packaging, purchasing and operations.
- Along the wayA better offering
Better products sourced, custom packaging upgrades and funded stock, so brands no longer buy bulk stock upfront.
- October 2026Branded delivery emails
Delivery attempted, running late and not delivered emails, sent in each brand’s own name from real carrier scans.
- NowFaye, our AI support agent
Answers customer emails in each brand’s own voice, using live order and tracking data.
- TodayEvery order since
53,616 orders shipped for our brands, and counting.
The founders.
And the people behind your orders.










Hand over the supply chain.
Keep the growth.
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