01
Where the brand was
A home and kitchen brand dropshipping generic products. Orders were growing every month, on products and packaging that were not its own.
The story
Five chapters.
One brand, growing.
02
What was on the table
The two usual next steps for a brand at this stage:
- Buy months of stock upfront and hand it to a 3PL
- Keep dropshipping and live with generic products and slow delivery
03
What we did
- Financed the stock for a deposit, so no cash went into bulk orders
- Designed 13 custom box designs across the range
- Took over every order, tracked back to the store
- Sourced new products: 17 shipping in the first month, 31 in September
- Opened new countries: from 2 to 5
04
The result
- 31Products shipping in September, up from 17 in its first month
- 5Countries shipped to, up from 2 at the start
- 13Custom box designs across the range
05
What it changed
- No cash tied up in stock months before it sells
- A branded unboxing on every order
- One team answerable for supply and delivery
- One invoice a day, every order listed
And it saves: 8.5% less on product cost per order, A$195,480 since March 2026 across 41,487 orders compared.
Live Freedom Fulfilment order and billing data, 2 October 2026. The brand’s name is kept private. Results vary by product and volume.