Relay · Exclusive to Freedom Fulfilment clients

Delivery moments your emails miss.

When a parcel is late, missed or can’t be delivered, your customer hears from you first: in your branding, from your own address, with the link that fixes it.

A carrier event goes through Relay checks and becomes a branded email from your own domain
Relay in 47 seconds, with sound. Example brand and orders.
How it works

From a carrier scan to your customer’s inbox.

Relay watches the tracking of every parcel we ship for you. When the carrier records a delay or a missed delivery, your customer gets a calm, branded update. Nothing for you to run.

  1. 01The carrier scans the parcel

    A delay, a missed delivery or a failed delivery is recorded on a parcel we packed and shipped for you.

  2. 02Relay checks it

    Right order, right customer, never sent twice, your domain verified, within a daily cap and only for the emails you have switched on.

  3. 03Your customer hears from you

    A branded email from your own address, with the carrier, the tracking number and one button to live tracking.

From your address

Sent by your brand. Not a courier.

Every email goes out from notifications@ your own domain, under your brand name. When a customer replies, it lands in your support inbox.

  • Your logo and brand colour
  • Replies go to your support inbox
  • Only for parcels we ship for you
A Relay delivery update from the brand’s own address, open in Gmail
The emails

Five emails, each switched on or off by you.

These are the delivery moments in your FF app. Shopify already sends its own shipped and delivered emails, so you can leave those two off and let Relay cover the moments in between.

Delivery delayed email previewDelivery attempted email previewDelivery failed email previewOrder shipped email previewDelivered email previewDark mode email preview

Previews show CopperBloom, our example brand, with sample data. Your emails use your logo, colour and real order details.

Branded tracking

One tap to live tracking.

Every email shows the carrier, the tracking number and the order, with a Track your order button in your brand colour. It opens the carrier’s own live tracking for that parcel, so the scans your customer sees are the real ones.

  • Carrier, tracking number and order together
  • The items in the parcel, with photos
  • A link back to your store
The tracking card in a Relay email: carrier, tracking number, order and a Track your order button
In your FF app

Every email, in your FF app.

Switch any email off, pause them all and see every email we sent. Shown here with our demo account.

Live, with one switch. Pause them all any time.

The Emails tab shows how many emails went out, how many were delivered and any bounce or failure. One switch at the top pauses every customer email until you turn them back on.

  • Sent, delivered and issues over 7, 30 or 90 days
  • A switch and a preview for every email
  • Nothing sends while emails are paused
The Emails tab in the FF app: Live, sent and delivered counts, and a switch for each delivery email
Set-up

Your domain, a few DNS records.

Set-up lives in your FF app and takes four steps. The DNS records go on your own domain, so emails come from your brand and land in the inbox, not spam.

  1. 01Your brand

    Your logo, your brand colour and the address replies go to.

  2. 02Sending domain

    Add the DNS records we show you. The app checks them and updates by itself.

  3. 03Emails to send

    Pick the delivery moments your customers hear about.

  4. 04Go live

    Our team gives your emails a final check and switches them on, usually within one business day.

DNS records for the sending domain in the FF app, all verified
Exclusive to Freedom Fulfilment clients

Relay comes with your fulfilment.

So does everything else. These tools only work because they are connected to the system that ships your orders. They are not sold separately. They come with your fulfilment.

  • Stock financedWe fund the stock order
  • Packed in your brandEvery order, your packaging
  • The FF appEvery order, issue and invoice, live
  • Relay Delivery EmailsIn your branding, from your address
  • Faye customer supportReplies as your brand, in your tone
  • A brands teamNew products and markets, planned with you
Good to know

Questions about Relay.

Freedom Fulfilment clients only. It runs on the tracking of parcels we ship for you.

Five: order shipped, delivery delayed, delivery attempted, delivery failed and delivered. Each one has its own switch in your FF app.

No. Shopify already sends shipped and delivered emails, so you can leave those two off in Relay and let it cover the moments in between.

Your own domain, once you add the DNS records we give you. Replies go to your support inbox.

Yes. Each email has its own switch, and one switch pauses every customer email until you turn them back on.

Not yet. Your FF app shows sent, delivered, bounces and failures.

No. It is included for Freedom Fulfilment clients.

Your next step

Hand over the supply chain.
Keep the growth.

Apply in two minutes. Our team reviews every application and replies within one working day.